I’m Chris!

I bake behavioral science into design solutions

Chris Gonzales

Design Strategist & Researcher

3 years of experience

I’m Chris!

I bake behavioral science into design solutions

Chris Gonzales

Design Strategist & Researcher

3 years of experience

FEATURED WORK

Design with Strategy & EMPATHY

Blending my behavioral science background and UX methods to create impactful, user-centered experiences

01.

Define & ALign

I start by listening deeply to stakeholders to uncover their needs, goals, and underlying concerns. Just as in therapy, I create an open, structured space to align diverse voices, then follow-up with a clear approach to the common goals.

01.

Define & ALign

I start by listening deeply to stakeholders to uncover their needs, goals, and underlying concerns. Just as in therapy, I create an open, structured space to align diverse voices, then follow-up with a clear approach to the common goals.

02.

Explore & Diagnose

I use research to uncover motivations, barriers, and behaviors, applying active listening to go beyond surface feedback. Being a therapist sharpened my ability to build trust, probe effectively, and surface unspoken needs to identify root problems.

02.

Explore & Diagnose

I use research to uncover motivations, barriers, and behaviors, applying active listening to go beyond surface feedback. Being a therapist sharpened my ability to build trust, probe effectively, and surface unspoken needs to identify root problems.

03.

Reframe & strategize

I distill complex stories into clear patterns, similar to creating therapeutic treatment plans. By connecting human behaviors to organizational goals, I develop strategies that bridge empathy with impact, leading to solutions that serve users & businesses.

03.

Reframe & strategize

I distill complex stories into clear patterns, similar to creating therapeutic treatment plans. By connecting human behaviors to organizational goals, I develop strategies that bridge empathy with impact, leading to solutions that serve users & businesses.

03.

Reframe & strategize

I distill complex stories into clear patterns, similar to creating therapeutic treatment plans. By connecting human behaviors to organizational goals, I develop strategies that bridge empathy with impact, leading to solutions that serve users & businesses.

04.

Test & Optimize

I collaborate with product partners to prototype, test, and refine solutions. Since therapy is a process of ongoing growth, I help teams adopt a mindset of iteration: measure success, learn from feedback, and continuously improve the experience.

04.

Test & Optimize

I collaborate with product partners to prototype, test, and refine solutions. Since therapy is a process of ongoing growth, I help teams adopt a mindset of iteration: measure success, learn from feedback, and continuously improve the experience.

04.

Test & Optimize

I collaborate with product partners to prototype, test, and refine solutions. Since therapy is a process of ongoing growth, I help teams adopt a mindset of iteration: measure success, learn from feedback, and continuously improve the experience.

KIND WORDS FROM OTHERS

  • Giselle Elizondo

    UX Researcher at IBM

    Chris is a natural facilitator who fosters consistent collaboration during workshops. He is curious and is always able to take a project to the next level with his expertise."

  • Dana Walter

    UX Director at Sabre

    "Smart, hard working, excellent ux skills and a wonderful person. Chris can step in to situations beyond what you would expect of a new team member."

  • Esha Harish

    UX Designer at Amplify

    "Chris is extremely insightful, and I greatly appreciate his ability to see the bigger picture and provide impactful strategic direction."

  • Giselle Elizondo

    UX Researcher at IBM

    Chris is a natural facilitator who fosters consistent collaboration during workshops. He is curious and is always able to take a project to the next level with his expertise."

  • Dana Walter

    UX Director at Sabre

    "Smart, hard working, excellent ux skills and a wonderful person. Chris can step in to situations beyond what you would expect of a new team member."

  • Esha Harish

    UX Designer at Amplify

    "Chris is extremely insightful, and I greatly appreciate his ability to see the bigger picture and provide impactful strategic direction."

  • Brian Sullivan

    UX Professor at UNT / Design Strategy Director at Sabre

    "It is pleasure to have Chris Gonzales as an intern. He is doing an amazing job. Plus, I have seen his educational work. Hard work does pay off."

  • Debbie Hsu

    UX Researcher

    "Chris has a remarkable ability to distill complex ideas into clear and concise points, making him a valuable asset in any decision-making process."

  • Brian Sullivan

    UX Professor at UNT / Design Strategy Director at Sabre

    "It is pleasure to have Chris Gonzales as an intern. He is doing an amazing job. Plus, I have seen his educational work. Hard work does pay off."

  • Debbie Hsu

    UX Researcher

    "Chris has a remarkable ability to distill complex ideas into clear and concise points, making him a valuable asset in any decision-making process."

Your Partner in Market Success

I'm not just a researcher, I'm a problem solver! I enjoy collaborating with clients to understand their unique needs and challenges, delivering tailor-made solutions that drive results. My goal is to help your business thrive by creating experiences that are not only data-backed but also strategically sound.

Together, we’ll transform your ideas into experiences that resonate and leave a lasting mark.

Create a free website with Framer, the website builder loved by startups, designers and agencies.